We have already reached out to our list! What should we do now? 

 

Follow up, Follow up, and Follow up again!

When doing outreach, try to follow the Rule of 4. It has been shown that donors give after hearing about your work in 4 different ways.

follow up

 

Make sure to contact each prospective donor in 4 ways – and they don’t all need to be asking for a gift. For example: email ask, phone call follow up, email note about progress, and text about the final few days of the Challenge. People want to support you, but everybody's busy! Following up with them provides the friendly reminder that they need! Especially during the last few days, people need to be reminded that the deadline is approaching!

 

 

Here are some ideas for your followup messages. Adapt for text/email/Social Media!

A: "Hey! My Nourish Chapter is in the final few days of the Giving Challenge, where we are raising money for a (XXX) project with (XXX), our Partner organization in XXXX. We are aiming to raise ($XXX) before Wednesday at midnight, and your support would really help us out! A donation of any size would be incredible. Here's the link to give: (XXLINKXX). Thanks!"

B: "Hey (XXNAMEXX), Hope this message finds you well. Wanted to make sure you saw my email about the Nourish Giving Challenge. My chapter is trying to raise ($XXX) by Wednesday at midnight to support our amazing Partner organization, (XX). It would mean so much to me if you took at look at our page and joined us in this exciting challenge! Here's the link-(XXLINK HEREXXX) and feel free to reach out to me if you have any questions!"

C: "Hey (XXNAMEXX), I know you've seen some messages from me about the Nourish Giving Challenge. The 3-week fundraising challenge is coming to a close this Wednesday at midnight and I really want my chapter to reach our goal of raising ($XXX) for our Partner organization, (XXX). Nourish is a really important part of my life and my experience here at (XXSCHOOLXX), and your support would mean the world to me.  Here's the link to learn more and donate: (XXLINK HEREXXX) and feel free to reach out to me if you have any questions! Thanks so much for supporting me and my work with Nourish!"